Lee Stafford

To elevate their website redesign and support their new SEO strategy, I worked with Lee Stafford on direct-to-consumer product descriptions and collection page copy.

Descriptions were rewritten and optimised across the complete hair care and styling catalogue (that’s over 100 products!), with SEO keywords seamlessly integrated to boost brand visibility.

From shine-boosting shampoos to curl-defining hair oils, each product page is now packed with fun, informative tips that help consumers discover their dream hair routine.

SERVICES: ECOMMERCE CONTENT | SEO COPYWRITING